The more accessible your publicity printed information is, the more disabled people will know about and attend your events. Make it a creative challenge to produce publicity that gets the message across and is accessible as well.
As a general guide:
- Plain dark font on a pale background
- Or yellow or white font on black or dark background – though this does not work so well in smaller font sizes
- Try to use a minimum of 12 point sans serif – size matters, and bigger is better!
- Matt paper, instead of glossy
- Layout easy to follow
- Clear images
- Double spacing
- Upper and lower case text
- ALL UPPER CASE TEXT
- Essential information in an unreadable font
- Text over images
- Colours that fight with each other
- Colours that disappear into the page
- English and Welsh on separate pages
- Access information with disability symbols
- Honest access info – e.g. “Access to the shop is via two steps, but we have a ramp – please just ask!”
- Info on How To Get There – with map or diagram
- Choice of contact details for further information
‘Alternative’ or other formats
Information in large print
This means anything from 16pt to 22pt sans serif such as Arial or Tahoma
22pt bold is the largest font for a run of text on A4 paper
As a general rule, do not include images with large print information
Information stored on a word processor can easily be produced in just about any font size at the press of a button. If a person requests large print, check which size font. Ask if a particular colour of paper is preferred.
Many disabled people prefer to receive information electronically rather than in print. Electronic information is particularly accessible for blind and visually impaired people or people with dyslexia, who may use specific screen-reading software.
- A plain text document no images embedded is the most accessible
- Include information in the body of an email where possible
- Email attachments should be plain text only
- Do not attach pdf files; they are incompatible with many types of screen-reading software.
- Think about offering to print information in Dyslexia Font: dyslexicfonts.com/downloads.php
Information on audio tape /disk is an acceptable alternative for many blind and visually impaired people. Although some people are still using tape recorders, many have now started to use modern technologies, such as MP3 files which are cheaper and easier to create and faster to distribute.
Blind people’s organisations provide a service translating printed text to various alternative formats. Always enquire in advance about costs and timescale.
Braille is used less often than audiotape. It is more likely to be used by blind and visually impaired people who have learnt Braille at school.
If you are thinking of providing information in Braille, consult first with Braille users as to appropriateness.
The Graphic Artists Guild’s website has a range of access symbols which are free to download
SPIT – Signed Performance in Theatre’s website has a symbol for sign interpreted performance which is free to download.
Mencap’s guidelines for accessible writing, Make It Clear Explains how to use simple pictures to support written information.
How to Use Easy Words and Pictures – free pdf download from the Equality and Human Rights Commission.
CHANGE an organisation run by people with learning difficulties, produces publications including a pack of downloadable symbols to make information more accessible.
See It Right Guidelines (on the RNIB’s website) on making information accessible for blind and visually impaired people.
The British Dyslexia Association has guidelines on accessible information.
Plain English Campaign – campaigning against gobbledygook, jargon and misleading public information.
Share the Vision – publish guide to Library Services for Visually Impaired People.
CyMAL – helps to promote and protect the culture and heritage of Wales by supporting museums, archives and libraries.